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SmartMoney Home: Personal Finance: Deal of the Day: 8 Ways to Hit an Amusement Park on the Cheap
Deal of the Day
8 Ways to Hit an Amusement Park on the Cheap
By Kelli B. Grant |Kelli B. Grant Archive |Published: May 30, 2008
http://link.brightcove.com/services/link/bcpid1316333480http://www.brightcove.com/channel.jsp?channel=6118723
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CONSUMERS SICK OF riding this year's bumpy economic rollercoaster can find great deals to the real thing at amusement parks nationwide.
Concern that high gas prices and a weakened economy may keep people home this summer has prompted parks to slash admission prices and offer more promotions than in years past. Six Flags (SIX: 1.95, +0.01, +0.51%) dropped gate prices by $10 at many of its parks, citing the need to stay competitive in challenging economic times. "We want to be that affordable option for families," says spokeswoman Sandra Daniels.
Although the industry is anticipating slight declines in attendance this year, don't mistake the deals as a sign of desperation. "There's typically so much discounting going on at parks that few people actually pay the gate price," says John Gerner, managing director of Leisure Business Advisors LLC, a Richmond, Va.-based consulting group. Promotions are more about positioning the park to draw in visitors who had more grandiose vacation plans that fell through. "If it's too expensive to travel a long distance, they know people will visit parks closer to home," points out Paul Ruben, editor of Park World, an industry publication. Destination park companies like Walt Disney (DIS: 33.65, -0.28, -0.82%), on the other hand, have the advantage of international draw from travelers buoyed by the weak dollar.
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Cheaper gate prices are a good start, but savvy consumers can cut admission costs even more. Here's how:
Visit on weekdays
Saturdays are parks' busiest days, so many offer discounts for weekday attendees, says David Mandt, a spokesman for the International Association of Amusement Parks and Attractions, a trade group. AAA triples its regular $4 discount on Six Flags theme parks tickets to $12 on Wednesdays, while Wet 'n Wild knocks $30 off the price of its season pass (regularly $80) if you want weekday access only.
Buy online
Ticket prices are often 35% cheaper, plus you'll save time waiting in line. Online-only promotions are also more plentiful this year — because the date-specific tickets let parks estimate headcount, they can cut overhead on slow days, says Robert Niles, editor of ThemeParkInsider.com. Cedar Fair's (FUN: 21.40, -0.20, -0.92%) flagship Cedar Park launched an online specials section this year, with bargains like an "Amusement Stimulus Package" of four adult tickets for $132 (a $40 discount off the gate price) and a "Pay Once, Visit Twice" deal that gets you an additional day in the park this season for just $10 (a $32 discount). Both offers are available through June 15.
Scale back
With lots to see and do — and long lines for everything — aiming to visit multiple parks in one day is overly ambitious for many people, says Danielle Courtnay, a spokeswoman for the Orlando/Orange County Convention & Visitors Bureau. Save with a single park pass for short visits. At Walt Disney World, it's $45 cheaper than a one-day Park Hopper, while Universal Studios charges $8 less.
Pay with plastic
Discounted theme park admission is a common credit-card perk. Check with both your card brand and issuing bank for specials. Through Aug. 31, for example, American Express (AXP: 44.68, +0.02, +0.04%) offers $10 off at SeaWorld, Aquatica or Busch Gardens, plus a $10 rebate when you buy through its Going Once site.
Go late
Arrive at the park once the afternoon rush has dispersed, and you can easily save 20% or more with so-called twilight entry passes, says Mandt. Knott's Berry Farm cuts its $50 ticket price in half after 4 p.m., which gives you four to seven hours in the park. Disneyland charges $43 instead of $56 starting at 4 p.m. or six hours before closing, whichever is earlier.
Watch what you eat
Look for coupons on the groceries you buy, and at the restaurants you frequent, urges Ruben. McDonald's (MCD: 59.94, -0.01, -0.01%) stores in Tennessee, for example, hand out coupons for $1 Wednesday admittance to Chattanooga's Lake Winnepesaukah Amusement Park (regularly $5). Or bring any Pepsi (PBG: 29.24, -1.47, -4.78%) product to Kennywood Amusement Park in Pittsburgh to save $5 on adult admission ($32).
Consider a season pass
Passes typically pay for themselves in just two visits, and offer additional value through freebies and special access, says Niles. Six Flags Great Adventure's $100 season pass includes free passes for a friend on 32 specific dates, free access to 15 other Six Flags parks nationwide and $300 of in-park coupons. The $100 VIP season pass at King's Dominion provides first-in-line ride access, early entry to the attached water park, half-price deals for friends and free, specially-designated parking.
Check your wallet
Employers, banks, professional organizations and clubs may offer discounts or specially-priced tickets. The University of North Carolina at Chapel Hill offers employees $34 tickets to Carowinds (regularly $45), and a $20 discount at Six Flags Over Georgia ($40). Even your driver's license may be helpful in securing a deal. Walt Disney World offers Florida residents discounts on both daily tickets and annual passes. A three-day park hopper would be about $148 — $100 cheaper than out-of-state visitors pay.
Also See:
9 Ways to Save on Gas This Summer
How to Cut Food Costs
13 Simple Ways to Cut Your Electric Bill
Deal of the Day Archive
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Magazine ContentsCover StoryStock ScreenSubscribeGive a giftCustomer ServiceMedia KitEditorial CalendarCustom PublishingAdvertiser InfoFinancial Fitness
YOUR RECENT QUOTESTickers Mentioned
SM Stories | Wire Stories
GM
Is GM Parked in Neutral?
MNT
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NCC
Midyear Investment Guide: Picking Up the Pieces
VLO
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AMAT
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IP
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ISCA
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IO
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DE
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BG
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DO
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LM
Introducing the $70 Million Mutual Fund Man
JNS
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DJIA 12269.08 -38.27
Nasdaq 2474.78 20.28
S&P 500 1360.14 0.11
Rus 2000 740.74 7.13
10 Yr Bd 4.27 0.00
DJTA 5159.43 10.61
Wil 5000 13917.69 28.03
S&P 400 872.70 7.07
Nas 100 1984.76 18.75
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SmartMoney Home: Personal Finance: Deal of the Day: 8 Ways to Hit an Amusement Park on the Cheap
Deal of the Day
8 Ways to Hit an Amusement Park on the Cheap
By Kelli B. Grant |Kelli B. Grant Archive |Published: May 30, 2008
http://link.brightcove.com/services/link/bcpid1316333480http://www.brightcove.com/channel.jsp?channel=6118723
First Name:
Last Name:
Address:
City:
State • Zip:
Email:
12 ISSUES FOR $12.00 – 71% OFF!
24 ISSUES FOR $18.00 – 79% OFF!
36 ISSUES FOR $24.00 – Best Deal!
Read/Post Comments
Add this column to your News Alerts
PrintSendBuzz up!Buzz up this story
on Yahoo!
CONSUMERS SICK OF riding this year's bumpy economic rollercoaster can find great deals to the real thing at amusement parks nationwide.
Concern that high gas prices and a weakened economy may keep people home this summer has prompted parks to slash admission prices and offer more promotions than in years past. Six Flags (SIX: 1.95, +0.01, +0.51%) dropped gate prices by $10 at many of its parks, citing the need to stay competitive in challenging economic times. "We want to be that affordable option for families," says spokeswoman Sandra Daniels.
Although the industry is anticipating slight declines in attendance this year, don't mistake the deals as a sign of desperation. "There's typically so much discounting going on at parks that few people actually pay the gate price," says John Gerner, managing director of Leisure Business Advisors LLC, a Richmond, Va.-based consulting group. Promotions are more about positioning the park to draw in visitors who had more grandiose vacation plans that fell through. "If it's too expensive to travel a long distance, they know people will visit parks closer to home," points out Paul Ruben, editor of Park World, an industry publication. Destination park companies like Walt Disney (DIS: 33.65, -0.28, -0.82%), on the other hand, have the advantage of international draw from travelers buoyed by the weak dollar.
MORE ON PERSONAL FINANCE FROM SMARTMONEY.COM
Best Places to Seek Student Loans
A Review of the Mini Car, the ForTwo
Preventing High Oil Prices From Blowing Your Budget
Cheaper gate prices are a good start, but savvy consumers can cut admission costs even more. Here's how:
Visit on weekdays
Saturdays are parks' busiest days, so many offer discounts for weekday attendees, says David Mandt, a spokesman for the International Association of Amusement Parks and Attractions, a trade group. AAA triples its regular $4 discount on Six Flags theme parks tickets to $12 on Wednesdays, while Wet 'n Wild knocks $30 off the price of its season pass (regularly $80) if you want weekday access only.
Buy online
Ticket prices are often 35% cheaper, plus you'll save time waiting in line. Online-only promotions are also more plentiful this year — because the date-specific tickets let parks estimate headcount, they can cut overhead on slow days, says Robert Niles, editor of ThemeParkInsider.com. Cedar Fair's (FUN: 21.40, -0.20, -0.92%) flagship Cedar Park launched an online specials section this year, with bargains like an "Amusement Stimulus Package" of four adult tickets for $132 (a $40 discount off the gate price) and a "Pay Once, Visit Twice" deal that gets you an additional day in the park this season for just $10 (a $32 discount). Both offers are available through June 15.
Scale back
With lots to see and do — and long lines for everything — aiming to visit multiple parks in one day is overly ambitious for many people, says Danielle Courtnay, a spokeswoman for the Orlando/Orange County Convention & Visitors Bureau. Save with a single park pass for short visits. At Walt Disney World, it's $45 cheaper than a one-day Park Hopper, while Universal Studios charges $8 less.
Pay with plastic
Discounted theme park admission is a common credit-card perk. Check with both your card brand and issuing bank for specials. Through Aug. 31, for example, American Express (AXP: 44.68, +0.02, +0.04%) offers $10 off at SeaWorld, Aquatica or Busch Gardens, plus a $10 rebate when you buy through its Going Once site.
Go late
Arrive at the park once the afternoon rush has dispersed, and you can easily save 20% or more with so-called twilight entry passes, says Mandt. Knott's Berry Farm cuts its $50 ticket price in half after 4 p.m., which gives you four to seven hours in the park. Disneyland charges $43 instead of $56 starting at 4 p.m. or six hours before closing, whichever is earlier.
Watch what you eat
Look for coupons on the groceries you buy, and at the restaurants you frequent, urges Ruben. McDonald's (MCD: 59.94, -0.01, -0.01%) stores in Tennessee, for example, hand out coupons for $1 Wednesday admittance to Chattanooga's Lake Winnepesaukah Amusement Park (regularly $5). Or bring any Pepsi (PBG: 29.24, -1.47, -4.78%) product to Kennywood Amusement Park in Pittsburgh to save $5 on adult admission ($32).
Consider a season pass
Passes typically pay for themselves in just two visits, and offer additional value through freebies and special access, says Niles. Six Flags Great Adventure's $100 season pass includes free passes for a friend on 32 specific dates, free access to 15 other Six Flags parks nationwide and $300 of in-park coupons. The $100 VIP season pass at King's Dominion provides first-in-line ride access, early entry to the attached water park, half-price deals for friends and free, specially-designated parking.
Check your wallet
Employers, banks, professional organizations and clubs may offer discounts or specially-priced tickets. The University of North Carolina at Chapel Hill offers employees $34 tickets to Carowinds (regularly $45), and a $20 discount at Six Flags Over Georgia ($40). Even your driver's license may be helpful in securing a deal. Walt Disney World offers Florida residents discounts on both daily tickets and annual passes. A three-day park hopper would be about $148 — $100 cheaper than out-of-state visitors pay.
Also See:
9 Ways to Save on Gas This Summer
How to Cut Food Costs
13 Simple Ways to Cut Your Electric Bill
Deal of the Day Archive
--------------------------------------------------------------------------------
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--------------------------------------------------------------------------------
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Invest with T. Rowe Price. Three of our funds made Smart Money's "Best 35" list. Learn more. How to avoid coming up short in retirement Join TD AMERITRADE and trade free for 30 days + get $100 SmartMoney Magazine - A smart investment. Subscribe for only $1 an issue. Don't let someone steal your identity. Protect yourself in just 2 minutes with TrustedID.
Customer Service | Magazine Customer Service | Subscribe to SmartMoney Magazine | Your Profile | Contact Us
Corrections | Custom Publishing | License Our Content | Media Kit | Press Room | Events | Site Map |
smSmallBiz ™ SMARTMONEY ® Layout and look and feel of SmartMoney.com and smSmallBiz.com are trademarks of SmartMoney, a joint venture between Dow Jones & Company, Inc. and Hearst SM Partnership. © 1995 - 2008 SmartMoney. All Rights Reserved. By accessing and using this page, you agree to our Privacy Policy and Terms of Use. All quotes delayed by 20 minutes. Delayed quotes provided by Interactive Data Real-Time Services, Inc.. Historical prices and fundamental data provided by Hemscott, Inc. Mutual fund data provided by Lipper. Mutual Fund NAVs are as of previous day's close. Earnings estimates provided by Zacks Investment Research. Insider trading data provided by Thomson Financial. Upgrades and downgrades provided by Briefing.com.
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